The Video Effect

In 2014, I authored a book titled 'The Video Effect,' exploring the exponential growth of online video content and its potential for businesses both large and small. While the book was written in 2014, it still covers many concepts that are relevant today, reflecting the enduring importance of videos as a communication tool.

Creating a high-quality and unique video isn't just about being visually appealing; it requires skill, resources, and thoughtful planning. 'The Video Effect' delves into these aspects, discussing whether a business should produce its content or hire a production company, and how even smaller businesses can now compete in a space once dominated by larger corporations.

The book also offers professional advice on production techniques, equipment, storyboarding, and content sharing. It's a comprehensive guide for understanding the impact of video on brand identity and sales, as well as how to create quality content and what pitfalls to avoid.

If you're interested in the potential of video content and want to explore how it might apply to your business or creative endeavors, 'The Video Effect' provides insights and guidance in this rapidly evolving field and makes for a great read reading offline.

The Video Effect is available for purchase at the retailers below.