Filmmaker FOMO — The Trap You Don’t Want to Fall Into

Let's talk about something real which is filmmaker FOMO. Yeah, I'm talking about the Fear of Missing Out that has been plaguing the film and video production industry. And trust me, this isn't about following the herd. This is about understanding why it happens and how you can outsmart it.

What's Filmmaker FOMO Anyway?

In this ever-changing world of content creation, filmmaker FOMO, or the fear that you're missing out on the latest trends, can sabotage a filmmaker’s creativity and plague a brand with similar content to everyone else. You see these things everywhere:

• Overuse of gimbals for moving shots, which has become a crutch for many.

• Excessive use of slow motion, which can sometimes detract from the narrative flow.

• Overuse of drone shots, which can lead to a homogenization of content.

• Shallow depth of field used in situations where it might not be appropriate.

• Overreliance on slider shots, which can limit the variety of your shot composition.

• Frequent use of time lapses, which can sometimes feel out of place or forced.

• Overuse of certain video transitions, which can disrupt the visual continuity and flow.

• Excessive use of speed ramping, a technique that manipulates time to speed up or slow down footage, which can become distracting when overused.

Next thing you know, your content is flooded with these, and you've lost sight of your original vision. If you're a brand, you may be less aware of these trends, so it's essential to keep an eye out for them.

Why It Matters and What is the Impact?

Here's the deal. Filmmaker FOMO may be impacting your projects. Sure, it's nice to have something original, and if you're content with having your brand look like everyone else's, that's great. But wait a minute. Are you in this game just to follow?

There's enormous value in being brave enough as an organization to be the trendsetter. Don't let filmmakers lead your projects down a path of "sameism." And yes, I'm not even sure that word exists, but it's the opposite of being original, and that's what counts. That's a road to nowhere. Stand out. Be bold. Be YOU. Set trends, don't follow them. That's where your brand can truly shine and resonate with the audience. As a filmmaker and brand, talk to one another to see how you can bring some originality into a project.

Also, I'm not suggesting that the techniques like the overuse of gimbals, excessive slow motion, or drone shots should never be used, but they should be used with caution. If a gimbal needs to be used, choose the right moments. The same holds true for incorporating some of the other trends. It's all about purpose and context. Embrace them when they serve your story, not just because they're in vogue.

Let's keep it 100% real. The concept isn't new, and it does impact us all on many levels. But in the world of videography, it's a sneaky monster which can lead to a loss of originality.

Be the guide in your creative journey, not a follower. Your brand's voice deserves to stand out.

Your Authentic Voice is a Message to Filmmakers and Brands

Here's the truth, whether you're a filmmaker or a brand: You've got something nobody else has. Your voice. Your unique perspective. That's your power. That's YOU.

You see all those trends flying around? They can be enticing. But pause for a moment. Ask yourself, "What's my story?" Whether it's a product, a brand message, or a visual masterpiece, your narrative is the soul of your creation.

Filmmakers, don't get swayed by the latest tricks and gimmicks. Your artistry is not defined by what's viral today. And brands, don't let flashy trends distract from what your brand stands for. Stick to the core principles. They aren't going to change just because something's hot this week.

Remember, those core principles? They're timeless. They resonate. They're authentic. They're YOU.

Don't chase the shadow of someone else's success. Embrace what makes you unique. Let your authentic voice shine through, and watch how it sets you apart.

So What is the Antidote for Filmmakers and Brands?

Here's a question for you, whether you're a filmmaker or a brand manager: How do you overcome this all-consuming filmmaker FOMO? The answer might be simpler than you think.

Go back to the basics. Understand the real purpose behind each shot. It's not about capturing flashy footage. It's about weaving a compelling narrative. This holds true whether you're crafting a cinematic masterpiece or telling your brand's story. Break away from the crowd. Experiment. Don't just try new things, but get great at them on your terms. Be confident in your instincts. Remember, storytelling will always be king, and trends come and go. The basics are key, and they should form your foundation, and this applies to everyone.